GERMAN ADVERTISEMENT PLAN.

Clutha Leader, Volume XXXIX, Issue 46, 17 January 1913, Page 7

GERMAN ADVERTISEMENT PLAN.

America has the reputation of having forgotten more about advertising methods than I'iiir/ipe has ever known ; but we doubt (the 'Westmbister Gazette' says) whether the American business man ever devised a more ingenious method than that adopted recently bv a Dresden tailor, who is inter alia ,cHoflieferant." He addressed bis circulars, describing the excellence of lis military tailoring, to officers of the reserve in imitation official envelopes with the "'■inti'd insTqit'on, 'To- Molrlisation." The distributors wore dressed : n military uniforms, and commenced operations simultaneously in several German towns. Wives of absent reservists were terrified by the app°rranee. of the fateful envelope at a time when mobilisation and European war were in the a ; r. Rut the advertiser had scored Ivs point by impresshiE his name upon his victim quite indelibly, which is, we are fold the essential end of advertising. The idea is uivque. surolv. in the annals <>t advertisement for boldness and absolute callousness.