Strategy for Peninsula tourism

Press, 22 July 1989, Page 14

Strategy for Peninsula tourism

A marketing strategy aimed at boosting the profile of Banks Peninsula as a tourist attraction has been unveiled in Akaroa.

The president of the Banks Peninsula Association, Mr Doug Hueston, said the strategy was intended to increase visitor numbers and the time people stayed in the area.

It would enhance business, encourage the growth of new business

and enhance employment and career opportunities. About 100 people gathered on Tuesday evening to hear Don Meldrum, a tourism and marketing consultant, present a report detailing the marketing strategy. It suggested that suitable visitor information be provided at appropriate points on the Peninsula and that an alternative road link to allow a round trip be actively pro-

moted. The report said highstandard visitor services, attractions and facilities should be promoted, while still retaining the character and atmosphere of the area.

Efforts should be made to keep the value of tourism to the Peninsula before businesses, residents and local government.

Poor access to the Peninsula was one of the weaknesses identified in

the report, which was developed after a survey of more than 600 visitors. A lack of facilities for young people, the lack of a large swimming pool and poor parking were also identified.

Among the strengths were the village atmosphere, the scenery, tranquillity, an intriguing history and friendly residents.