Page 42 Advertisements Column 3

Press, 9 November 1988, Page 42

Advertisement Your business card —is it obsolete?

gone by, the pioneers and innovative companies will be the first to utilise photographic business cards because they will see the immediate benefits. There will always be those to who new will be anathema, whose catch phrase “I’ll wait and see” or “How can it help me?” will prevent them from moving forward. Not everyone can break tradition until the “follow the leader” syndrome finally pressures them into it. Trump Card is the new way for an organisation to be individualistic, innovative and dynamic within a proven format and without the need for an exhorbitant budget expense. The business card has come of age in the 80s no different to the way colour television replaced black and white television in the 60s. Trump Cards are the marketing edge to take you into the 90s, the most cost effective and innovative sales tool available to large, as well as small, businesses. They will highlight your product or service and carry across your personality to all whom your Trump Card comes in contact. If you’re individualistic, innovative, dynamic and don’t wish to “follow the leader” in your field of business phone Trump Card International (N.Z.), Ltd on (03) 663-540.

Why do individuals, companies, organisations, and multinational corporations spend millions of dollars on all forms of media? Obviously, to project and communicate their corporate image sb that they are remembered. Initially companies found a satisfactory way of communicating which they called the business card. This black on white message did a lot to expand the range and scope of business thinking. Name and address information between individuals at meetings, conventions and social functions could now be passed and this information be retained. Even with the advent of coloured printing, logos and embossing, the plain card left a lot to be desired. Like all other media in the 80s, successful advertising and marketing is an expensive business because everything is now in full colour. With the advent of photographic business cards this plain black and white medium can now be transformed into probably the most cost effective marketing tool available to business today. There is now the ability to have the ultimate in personalised business cards, Trump Cards. Once again, as in days

think are value for money, inspect a Sea Ray and you will realize why they are called ‘The Mercedes of the boating industry’. If it isn’t a you’ve missed the boat