RADIO AVON REACHES THE PRIME SPENDING GROUPS I ■ No. 1 Top 3 Occupational Groups 18-44 years No. 1 Cost Efficiency All people 25-44 years No. 1 Males 25-44 6am-7pm Monday-Saturday No. 1 Males 25-39 6am-7pm Monday-Saturday No. 1 All People 25-29 6am-12 midnight Mon-Sat. 73% 3ZB’s audience is over 40 years 71% C93’s audience is under 25 years ZM/FM lost nearly one quarter of their total audience share in the last survey. RADIOES Source:— AGB:Media Feb/April ’BB average share Mon-Sat 6am-12 midnight unless otherwise stated
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Press, 27 July 1988, Page 35
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85Page 35 Advertisements Column 2 Press, 27 July 1988, Page 35
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