Dallas target for N.Z. products
PA Hamilton Dallas residents could soon know as much about New Zealand food and drink as television soap opera watchers know about the city’s famous fictional Ewing family. From September Dallas will be inundated with products and promotions for New Zealand food and drink, said the Market Development Board’s chief executive, Mr Eric Millar. Market research had shown that the New Zealand food and beverage industry should target the United States market city by city, Mr Millar told a conference for the agritech industry in Hamilton. The promotion will last a year after the initial move into Dallas, a fairly
isolated city of three million people. Along for the marketing ride will be New Zealand ■industries including apple and pear, kiwifruit, lamb, fishing, dairy and horticulture. The aim of the promotion will be to establish a position for New Zealand and “we hope sales generated under it will grow,” Mr Millar said. Advertising will be done on Dallas’ double decker buses, in magazine articles and press coverage, supermarket promotions and New Zealand speakers such as the America’s Cup challenger, Michael Fay. Mr Millar said other New Zealand industries could target markets in much the same way.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/CHP19880617.2.158
Bibliographic details
Press, 17 June 1988, Page 42
Word Count
201Dallas target for N.Z. products Press, 17 June 1988, Page 42
Using This Item
Stuff Ltd is the copyright owner for the Press. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Copyright in all Footrot Flats cartoons is owned by Diogenes Designs Ltd. The National Library has been granted permission to digitise these cartoons and make them available online as part of this digitised version of the Press. You can search, browse, and print Footrot Flats cartoons for research and personal study only. Permission must be obtained from Diogenes Designs Ltd for any other use.
Acknowledgements
This newspaper was digitised in partnership with Christchurch City Libraries.