Viewing decline
“Americans are watching less TV than they have in 20 years.” According to a year-end report by Nielsen Media Research, the average household watched an average of 49 hours and 48 minutes per week during the 1986-87 season — nearly 28 minutes less per week than the previous year. Men watched 42 minutes less per week, and women 34 minutes less. Over all, the decline represents the first drop in viewing time since 1966, the earliest year included on a Nielsen review. For the record, TV’s audience averaged 51.3 million American homes during prime-time in 1986-87. —Los Angeles Times.
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Press, 28 January 1988, Page 11
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100Viewing decline Press, 28 January 1988, Page 11
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