Page 24 Advertisements Column 1

Press, 21 April 1986, Page 24

Who , helped spend 20 billion? According to the Department of Statistics, last year New Zealanders spent 20,120,400,000 on retail goods. The results of a major survey by AGB McNair recently identified which advertising medium sealed the deals. g AGB McNair Question New D J per P F a r p e e e r Radio Television | | Which medium was the .« source of the advertise- £ p U e r n ch , a%d h ? i,emlast 40% 15% 12% 8% 16% | Which medium helped you § dee® «Mohgg % 9% 11% 4 „ /o 10% | 39% 15% 11% 6% 7% | To learn more about the advertising effectiveness of Daily B Newspapers send for further details of the qualitative AGB | McNair survey results by filling out the coupon below. 3 Michael Pope, Advertising Manager or Barry | White, Retail Sales Manager, Phone 790-940. g r ** q | . TO. The Christchurch Press Co. Ltd. i § I P.O. Box 1005, Christchurch. • * | Please send me further details regarding the results I S | of the recent AGB McNair qualitative survey. | | l Name: — | | ’ Address: w | Telephone: | £ I A 1 I H 1 I people READ newspapers. I a k -j- V . cs,B6rl ! t-