Jingle for road gangs

Press, 18 January 1986, Page 9

Jingle for road gangs

Road workers, the tireless makers and menders of New Zealand’s highways, are the subject of a catchy jingle being played on the radio this summer. An advertising campaign telling motorists that road workers are out in force is aimed at protecting ’ the workers and the job they have done. It also aims to inform motorists of the risk of accidents and broken windscreens that can be cahsed by speeding though

stretches of road being repaired. The Ministry of Works and Development is funding the campaign and the advertisements which will be in some newspapers during peak travelling periods. The radio jingle informs listeners that the “guys from the M.O.W.D. are working while you’re feeling fine” and that “They’re making it a perfect highway - the M.W.D. will see you through.” Holiday motorists fare

also urged to watch carefully for road' works signs. A Ministry spokesman, Mr Gerald Latimer, said the campaign, would cost about $lO,OOO. It had been a great success and had generated considerable interest

Giving road gangs publicity and a “lighter image” was not a radical change in Ministry policy but was simply an attempt to make construction areas safer for workers and motorists, he said. -• ’