Product aimed at victims of hangovers

Press, 14 November 1984, Page 8

Product aimed at victims of hangovers

PA Wellington A hangover reliever which the Health Department believes is the first of its kind in New Zealand will go on sale four weeks before Christmas.

Alcho-Aid, developed in the United States where research claims it can reduce the blood-alcohol level, will be launched by an Auckland-based company. Its introduction in New Zealand has concerned the Alcoholic Liquor Advisory Council but the Health Department and Ministry of Transport say there is nothing wrong with it. Publicity hand-outs for the product say research shows that Alcho-Aid taken after the consumption of alcohol reduces the effects of the alcohol significantly. “Extensive tests" com-

pleted by the Southern Cali-, fornia Research Institute showed that performance improved in co-ordination, balance, decision-making rationale, reaction time, clear thinking, and clear vision, the hand-out says. “Blood-alcohol levels, aggression and hangovers are also reduced,” it says. However, a public relations consultant employed by the product's New Zealand company, Mr Barrie Cook, said that no claims would be attached to AlchoAid sales in this country. Alcho-Aid was developed by the Zoe Foundation Scientific Advisory Board in California whose members include Dr Ernest Noble, a former director of the National Institute of Alcohol Abuse and Alcoholism, and a Nobel prize-winner, Dr Julius Axelrod.