Liquor ads
Sir,—lt is apparent that the Road Show has had a great impact on our young people. Sadly, and inevitably, that impact will fade with every passing day. The same cannot be said of the countermessage put out by the liquor trade. This message is renewed every day of the year in newspapers and magazines and from roadside hoardings. The message is brainwashing young people into believing that alcohol is a necessary ingredient of the “good life.” So long as liquor advertising is allowed to continue any efforts to educate young people about the devastating ejects of alcohol will
be largely nullified. If the advertising were stopped perhaps efforts like the Road Show would have a longer-lasting influence. — Yours, etc.,
CLIFF TURNER, Secretary, Group Opposed to
Advertising
of Liquor, Hamilton. March 16, 1983.
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Bibliographic details
Press, 21 March 1983, Page 20
Word Count
134Liquor ads Press, 21 March 1983, Page 20
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