Waitaki in Dubai
Waitaki N'.Z. Refrigerating. Ltd. has joined forces with General Foods Corporation N.Z.). Ltd (a division of Watties Industries, Ltd), in the establishment of a joint Middle East office based in Dubai.
Mr George Margetts. who currently manages the Dubai office for general foods will lead the thrust for new business in Saudi Arabia. Kuwait. Bahrain. Qatar. United Arab Emirates and Oman. General Foods are well established in the Middle East, marketing their full range of products there.
"Waitaki N.Z.R. has been marketing into the region for a number of years and now feels that the complexity of marketing to this region’and the large potential for its full range of consumer packed products warrant permanent representation in the area." a company statement said.
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Press, 9 February 1983, Page 29
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125Waitaki in Dubai Press, 9 February 1983, Page 29
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