Butter adverts off
NZPA London Advertisements by Britain’s Butter Information Council last October should not be published again, the Advertising Practice Committee said yesterday. The committee, in a report. said the advertisements unfairly criticised margarine. The report broadly, upholds a complaint made by Van Den Berghs and Jurgens, part of the Unilever Group, that the advertisements
claiming that there were no grounds for switching from butter to margarine for dietary reasons, and that butter was a purer product with fewer additives, were misleading and unfair. The council said: “Twenty years of margarine propaganda has had the effect of creating in people’s minds a view of margarine which is not in conformity with the facts. “We found it surprising that we were criticised."
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Press, 2 June 1982, Page 10
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122Butter adverts off Press, 2 June 1982, Page 10
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