Alcohol
Sir.—Anyone who has recently been to the cinema will probably have seen the pretrailers "advertising" brands of beer. With all the finance and technical proficiency at their disposal, the brewers have excelled themselves in producing short films of the highest seductive quality, inviting people to drink alcohol in no uncertain way. Such is the visual impact’that the brands are lost in the subliminal message just to drink beer. There probably are communal standard organisations whose job it is to control advertising excess. Could someone with some clout study this type of “advertising."? To me it is not advertising but blatant propaganda for a product that does not require such publicity. If the product were innocuous, such incitement to consume would not matter, but we are told that alcohol contributes to so many social problems. — Yours, etc., L. J. ROBINSON. November 16, 1981.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/CHP19811119.2.111.4
Bibliographic details
Press, 19 November 1981, Page 20
Word Count
143Alcohol Press, 19 November 1981, Page 20
Using This Item
Stuff Ltd is the copyright owner for the Press. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Copyright in all Footrot Flats cartoons is owned by Diogenes Designs Ltd. The National Library has been granted permission to digitise these cartoons and make them available online as part of this digitised version of the Press. You can search, browse, and print Footrot Flats cartoons for research and personal study only. Permission must be obtained from Diogenes Designs Ltd for any other use.
Acknowledgements
This newspaper was digitised in partnership with Christchurch City Libraries.