$4260 a minute for ads in news

Press, 28 November 1980, Page 11

$4260 a minute for ads in news

If you want to get rid of that old tennis racquet and decide to do it by advertising for a minute during the television news at 6.30 on Network One, it will cost you $4680. This is the highest rate charged by Television New Zealand to advertisers for its new season, which will begin in February. If. it seems too much, you could always advertise your appeal for the lost budgerigar at a cheaper time. Here are some examples of the rates you would have to pay, depending on the programmes the advertisement will interrupt. For $4260 you could advertise the freezer during

“Sport on One” on Saturday. For $3BBO you could try to sell the cat during: “Close to Home,” “The Mainland Touch,” “Minder,” “Fair Go,” “Mortimer’s Patch,” “Morecombe and Wise.” “Hart to Hart,” “Barney Miller,” and others. For $3520 you could offer grandma to a good home during “The Muppet Show,” “Mork and Mindy,” “The Sullivans,” “The Ray Woolf Show,” “The Professionals,” and others. The scales gradually reduce through “Benson” and “Robin’s Nest,” at $3160 a minute, and the 6 p.m. news on Network Two ($2560) to “Eye

Witness” and “News at Ten” ($2080). Cheapskates can go even lower than this if they think they can get rid of the unused parrot’s cage, or unused parrot, by advertising during the day or late in the evening. A minute during “The Young and the Restless” or “Beauty and the Beast” costs a .mere $llOO, and you could work your way down through “Crown Court” ($1000) and “Knott’s Landing” ($600). If you are really hard up for cash, the babywalker can be offered to the world for five seconds as timechecks on Network One. A set of those costs $75. — JOHN COLLINS