Exporting seminar
A former Harvard professor is among a number of marketing experts who will address a seminar on exporting, in the Christchurch Town Hall tomorrow. He is Mr J. A. Hagler, a director of the International Marketing Institute at Cambridge, Massachusetts, since 1960. He was assistant dean, professor and lecturer in marketing at Harvard Business School from 1952 to 1960 and has held posts in France and
Germany. He has acted as a consultant with mineral, oil and pharmaceutical companies. The seminar,, organised by the Canterbury division of the Export Institute, is particularly for experienced or established exporters. Other speakers will include Mr M. Melon, senior lecturer .in marketing at Lincoln. College, Mr J. Fletcher, executive director of Fletdher Holdings, Mr D. Donaldson, president of the institute, and Mr R. Southcombe, its director.
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Press, 20 February 1980, Page 12
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134Exporting seminar Press, 20 February 1980, Page 12
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