Better market for Cooks

Press, 3 October 1979, Page 20

Better market for Cooks

Cooks New Zealand Wine Company, Ltd, has improved its market share, particularly in white table wines, says the chairman (Mr D. E. Smythe) in the annual report. Statistics indicated increased sales of table wines, but little growth was exexpected in the fortified and sparkling wine sectors of the market, he said. The general manager (Mr J. R. Adams) said the company had not produced any fortified wine from the 1979 vintage and planned to phase down fortified wine sales and concentrate on table wine. Cooks had decided to concentrate its technological and marketing skills into quality

et table wine which had less Asocial problems because of|] y'the relatively low alcoholp e! content. )!• In discussing exports. Mr;; Adams said the wine industry! -(Contributed S9OM through im-/ port substitution and S9M ini l -taxes. I A container load of wine; was supplied to Britain and: 1000 cases had been sold to; r Japan. Token shipments had - been made to customers in; / the South Pacific basin, the ) United States and Canada. ? Cooks earned a record. ' group net profit of $702,385 in the year to June 30, on|; i sales 55.5 per cent higher at!' .• $4,668,043.