Page 7 Advertisements Column 1

Press, 9 August 1976, Page 7

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To all cigarette smokersa frank talk on the new prices Prices for cigarettes now range To prove our point, Black & from fifty two cents to sixty four White has already established cents, following increased taxa- its acceptability to a large and tion imposed by the budget. growing number of New As a result it’s very likely that Zealanders. you, together with a great many •• We offer a reputable quality other people, are taking a close product at the most realistic look at the value you’re getting price. for money. While the decision is yours, | The only fifty two cent brand these are the facts. So we invite today is Black & White. It is you to buy a packet and make from four to ten cents less than the comparison. I most brands, but that price has in no way been achieved by ; sacrificing the high quality of Black & White. Rather, it proves that by paying close attention to black production economies it is possible to make a quality | Virginia cigarette at a more than competitive price. [ It is also about as far as we can go without sacrificing quality or flavour. c '