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MORE ADS ON TV

(N.Z. Press Association/ i WELLINGTON. The two television corporations will be permitted to increase their advertising to make up for the loss of revenue resulting from the cut in viewing hours. Announcing this in a written statement, the chairman of the Broadcasting Council (Sir Alister Mclntosh) said the revenue loss would fall

Imore heavily on TV2, which would be permitted to in|crease the hourly average of time from seven minutes to eight minutes ' each commercial day. TVI would be allowed a 1 similar extension on its three ■ commercial days when transmission times are cut — Tuesdays, Wednesdays and Thursdays. The corporations have ! agreed to meet a request I from the Government to cut I (their hours of viewing by II closing at 10.30 p.m. from I'Sunday to Thursday, and at

midnight on Fridays and Saturdays. The new arrangements would come into effect on May I, Sir Alister said. They would last until some time in September, depending on the duration of the power shortage.

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Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/CHP19760419.2.142

Bibliographic details

Press, Volume CXVI, Issue 34131, 19 April 1976, Page 15

Word Count
167

MORE ADS ON TV Press, Volume CXVI, Issue 34131, 19 April 1976, Page 15

MORE ADS ON TV Press, Volume CXVI, Issue 34131, 19 April 1976, Page 15