Recipe for success

Press, Volume CXV, Issue 33941, 6 September 1975, Page 13

Recipe for success

Success was not, simply a matter of stacking up a lot of money, said Mr C. H. Cranford, of Texas, a man quoted as “the world’s foremost authority on success,” in the Christchurch Town Hall on Thursday night. Mr Cranford, the chairman of the Napoleon Hill Academy’s board of directors, told

about 400 persons in the auditorium that the true meaning of success lay in the realisation of a worth-while idea. Yet, when it was all boiled down, the tone of the little Texan’s talk came back to monetary success. After all he is reputed to be a multi-millionaire. He owns a Rolls-Royce, and has been reported as having been paid $20,000 a time to lecture in the United States. The basic aim of his organisation, he said, was to change which was what and three ways of doing this were: the incentive motivation, which was often temporary; fear, which was destructive; and an attitude change which was what Napoleon Hill’s book, “Think and Grow Rich” was all about. Mr Cranford said that in the United States it had been found that top executive and money earners had 15 per cent technical knowledge but 85 per cent personal qualities and it was this latter percentage which was the most important.

It was up to people to develop a positive attitude to life and one way of achieving this was to join the thousands who had taken one or other of Napoleon Hill’s courses or read his books on success philosophy. To many of the 400 or so who attended the 35-year-old millionaire’s talk to launch the Napoleon Hill Academy in New Zealand, the first positive step was to find the $125 for the 17-lesson course, or the $5O down payment. Outside the Town Hall there was a further example of positive thinking by a small group handing out leaf-

lets opposing the Napoleon Hill Academy the philosophy of which, it stated, was one of greed and selfishness.