Page 20 Advertisements Column 2

Press, Volume CXIII, Issue 33386, 19 November 1973, Page 20

drinks brief popularity. J.D.K.Z. has ■ J JI been the drink of mature peo^e since 1695 r Ml because it t pure and U DUTCH GENEVA! ■! hMlrffopllt I g : =- : ' Thc oldtsl and most popular I 1 1 Wllvllv Vfil W ■S| Aperitif in Holland f X..',., Kfr - " ~~~~ Drink it straight and f --j g ■ S' l " where possible serve I "'HM x v aS- " 'i.' . from an ice cold bottle 1 | ■ f Ife ZO'PRaOfUOTIESSIHfInZfifLOZS. ! ‘ "ST |a / ||s”— = Bottled in New Zealand by i !■ \ / ■ ghi = John de Kuyper & Son (N.Z.) 1 ~ “jl \ / ■SB ",z=: Wellington. f IT2 ~ZJ| EST.VI69S " ■ ~ ■'“"'H Distilled to the original —- ” formula of Jobs, de Kuyper ." 1 -jgjM & Zoon, Holland and bottled ' tjEW Jw John de Ku yP er 8 Son (NZ) Sole distributors: Gollin & Co. Ltd.

if advertising is to be effective, it must be useful to consumers Successful marketing organisations know that where you advertise is just as important as how you advertise. A recent independent survey covering a random sample of 1000 New Zealanders who had been exposed to Radio, Television and Newspapers during the previous seven days revealed some startling aspects of newspaper effectiveness. Here is just one of them. useful advertising When asked to rank media in terms of usefulness of advertising these results emerged: ' Proportion Ranking in First Place Newspapers Source of most useful advertising Radio Television 14% 13% Newspapers are seen as the source of the most useful advertising with a rating five times higher than radio and six times higher than television. Newspapers are seen as the source of the most useful advertising for all age groups, both sexes, all income groups and all occupation groups. For detailed information on the full result, of this survey, write to:— VnA BUREAU of advertising KdPjURk The Newspaper Publishers' Association, I V H H B Michael J. Thompson, Director, A* p 0 Box 1066> Wellington. Phone 43-980. Newspapers add usefulness to your advertising KTA273