Page 7 Advertisements Column 1

Press, Volume CVIII, Issue 31771, 30 August 1968, Page 7

What is it? A code? Ask your Such is the power of advertising. In just the same way, an adwife—she’ll recognise it immedi- Speak to a woman in her own vertisement for tyres or car polish ately. It’s a special sort of code language on her own page and or petrol stands out in the Motorfor speaking to women. Of course, she understands you. She is in- ing Section. Stock market men she'd expect to find it on the fluenced by the statements you are addressed in the Financial Woman s Page, and if it had been have to make about your product. Section. And so on. The art is there she'd have read it immedi- In this way, your daily newspaper in aiming your message at the ately. Even though you don’t is a selective advertising medium, potential buyer. The benefit is know what the product is yet, If you’re anxious to get your the permanence of print. When you’re curious enough to read on. message across, you choose the best you have strung your bow, let us possible place to do it. aim the arrow for you. Every day in every way your Newspaper keeps you better informed | Knit one, *twist two purlwise, repeat from* to last stitch, purl one. n to.