EXPORT MEAT

Press, Volume CVI, Issue 31320, 16 March 1967, Page 12

EXPORT MEAT

More Process Work Urged “The Press" Special Service WELLINGTON, March 15. New Zealand could well add millions of pounds to its export earnings in the years ahead by way of labour content in new methods of presentation of New Zealand meats, the chairman of the Meat Board (Sir John Ormond) told the half-yearly meeting of the electoral committee of the board today.

Sir John Ormond said: “Within the meat industry we must develop even more rapidly the techniques of cutting and breaking down our product to the requirements of overseas markets.

“Great progress had been made by our freezing companies and export firms in this field and much cost has been involved, but the rest of the world is moving so fast in all these aspects of consumer servicing, and we must not be left behind.

“This year there has been further progress towards the ultimate sale of a large volume of our meat in cut and boned forms. Our promotion in Japan led to the boning there of the whole side of lamb and the presentation of new packs in various forms. The United States Armed Forces contract calls not only for individual chops, but also for boneless shoulders and boneless legs of lamb for the troops’ messes. This proves to be a fine product, said Sir John Ormond. “Tests have shown that not only is the sale of boned-out lamb easier for retailers, but also in general handling, cooking and carving it is a big advance. I believe progress towards these new forms of presentation of our meat will be gradual at first, but that it must accelerate,” he said.