WILD WORDS IN ADVTS.
Health Dept. Complaint
(N.Z. Press Association)
WELLINGTON, Nov. 29.
The increasing use of “wild words” in food and drug advertisements was criticised today by a Health Department official.
The enormous upsurge in advertising for these products increased the dangers of “over-enthusiasm. exaggeration and even misrepresentation.” he said. Phrases such as “doublestrength,” “non - fattening,” and “pure’ often had little meaning.
Health officers were on the alert for breaches of the labelling and advertising requirements laid down by the Food and Drugs Act. Analysts and legal advisers were consulted by the department to police the regulations.
“The standard of food control in New Zealand is one of the highest in the world and the public should not hesitate to discuss complaints on particular foods and drugs with us,” the official said.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/CHP19661130.2.30
Bibliographic details
Press, Volume CVI, Issue 31230, 30 November 1966, Page 3
Word Count
133WILD WORDS IN ADVTS. Press, Volume CVI, Issue 31230, 30 November 1966, Page 3
Using This Item
Stuff Ltd is the copyright owner for the Press. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Acknowledgements
This newspaper was digitised in partnership with Christchurch City Libraries.