Still Trying To Score

Press, Volume CIV, Issue 30943, 27 December 1965, Page 1

Still Trying To Score

(N.Z. Press Association) WELLINGTON, Dec. 26 A long - striding wing three-quarters is becoming a danger to New Zealand in the dairy produce marketing field.

He is A. J. F. O’Reilly, aged 29. the leading try-scoring wing for the 1959 Lions’ Rugby team, and now the general manager of the Irish Dairy Board. i The board is seeking, by

copying New Zealand methods, to enlarge its share of the world market, and has just been granted a larger share of the British market. The board has been reconstituted along similar lines to the New Zealand Dairy Board. Mr O’Reilly has proved an aggressive salesman since being appointed general man-: ager. From a yearly basic quota; (of 13,000 tons of butter, the; : Irish share, of the British mar- ; ket was boosted to 19,000 [ tons. Under the just an-1 nounced Irish-British Free I

Trade Agreement, the basic quota has been enlarged to 23,000 tons. A year ago the Irish Board launched its own national brand of butter, called Kerry Geld. In this the Irish board is copying New Zealand. Two New Zealand brands, Anchor and Femleaf, occupy first and third place in selling order of all butter brands in Britain. : Second place is held by the (chief Danish brand. Now the Irish board is (talking of launching its own (national Cheddar cheese, J brand.