DISPLAY.—The first object in display is selling appeal, according to the advertising manager of Foodstuffs (Christchurch) Ltd., Mr John Kilty, who says a display must “jump out” at a shopper and persuade her to buy something. With about half a dozen items, a stand and a metal bin, the assistants are given 20 minutes to create an eye-catching display. The judges consider the method used the stock selection and initiative.
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Bibliographic details
Press, Volume CIV, Issue 30879, 12 October 1965, Page 27
Word Count
70DISPLAY.—The first object in display is selling appeal, according to the advertising manager of Foodstuffs (Christchurch) Ltd., Mr John Kilty, who says a display must “jump out” at a shopper and persuade her to buy something. With about half a dozen items, a stand and a metal bin, the assistants are given 20 minutes to create an eye-catching display. The judges consider the method used the stock selection and initiative. Press, Volume CIV, Issue 30879, 12 October 1965, Page 27
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Acknowledgements
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