WORKING FOR WOOL
‘Miss World’s’ Success
(Special Crspdt. tf.Z.P.AJ LONDON, Feb. 17. “I don’t think there is anyone in Britain who does not know that she is working for wool,” an official of the International Wool Secretariat said in Leeds when it was announced that Miss Ann Sidney’s contract had been extended. “They don’t call her ‘Miss World’ now. They call her ‘Miss Wool World’.” So far “Miss World” has travelled 40,000 miles to the United States, Canada, Spain, France, and Germany in the cause of wool, and will soon go to Denmark, Australia, and New Zealand. The I.W.S. has no doubt that Miss Sidney is one of the best things that has happened to wool for a long time. She was originally engaged by the I.W.S. to promote the virtues of wool for 100 days during her reign. She has now agreed to spend an undisclosed additional number of days on the campaign. “Have we had value for money, you say? Ten thousand times, 'yes,” said the I.W.S. official.
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Bibliographic details
Press, Volume CIV, Issue 30678, 18 February 1965, Page 2
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170WORKING FOR WOOL Press, Volume CIV, Issue 30678, 18 February 1965, Page 2
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