Advertising
Sir,—Mr R. S. Scott, of Hott Advertising, considers New Zealanders to be discerning rather than gullible. (“The Press,” November 18.) The large number of apparently lucrative advertising agencies, etc., engaged in producing and spreading persuasive nonsense leads some to think otherwise. Perhaps Mr Scott was merely using the hoary old tactics of flattery to soften up the “sales prospect.” How many people discern that high-pressure sales-promotion of various kinds and far exceeding our needs is probably costing the average New Zealand household something between >£l and £3 a week? How many farmers discern that increasing exportable products by £2O million a year is not the only avenue for restoring economic well-being, or that, unless steps are also taken to curb the activities of the irresponsible type of business man, such a course will result merely in increasing the number of drones in the economic hive? “Discerning”! Well, perhaps.—Yours,' etc., . E. R. HUDSON. November 19, 1964.
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Bibliographic details
Press, Volume CIII, Issue 30603, 20 November 1964, Page 12
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156Advertising Press, Volume CIII, Issue 30603, 20 November 1964, Page 12
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