Great Car Chase

Press, Volume CIII, Issue 30561, 2 October 1964, Page 11

Great Car Chase

AN unusual advertising film has been made for the Standard Triumph organisation in Britain to advertise the Triumph Herald. To avoid the high cost of different language sound tracks for different countries, it was decided to use no commentary, but make the 60second film itself tell the story of the car’s features. Eventually it was decided to base the film on a police chase, starting with a surprise and ending with another. At the beginning, a foolish but engaging character hops into a parked Herald outside a hotel and followed by the shouts of the enraged owner, drives off at high speed. He has to brake hard to avoid a police car—thus demonstrating the car’s brakes. Then comes the chase. During it, the car demonstrates its handling, suspension and performance as it outmanoeuvres the police car. In one scene the thief drives on to a pier with a

banjo-shaped end. He turns easily in one movement at the end of the pier, while the police car, because of its poorer lock, has to stop with its nose against the pier wall. In the last, sequence; the exhilarated thief, having left the police pursuit far behind, parks the car with great precision between two others. He gets out, only to find himself face to face with a “bobby.” The film has provoked much favourable comment in British advertising circles.