Doubled Lamb Sales Bring Optimism

Press, Volume CIII, Issue 30438, 12 May 1964, Page 1

Doubled Lamb Sales Bring Optimism

(.Special Correspondent N Z P A.) VANCOUVER, May 10.

There has been a substantial increase in sales of New Zealand lamb here after an intensive promotion campaign by the Meat Board in Vancouver and Victoria.

The business editor of the morning newspaper the “Pro-

vince” reports that, sales have doubled in the three months of the campaign. Sir John Andrew, a member of the Meat Board, and Mr P. D Hewland, director of public relations, who is. responsible for lamb promotion in Canada, met representatives of the meat trade and the press and reviewed the progress of the campaign. They also met the recentlyformed Canadian Sheep Producers’ Council in Calgary for discussions on the expansion of the lamb market.

In a national television interview. Sir John Andrew

said the Meat Board was satisfied that there could be a steady growth of the Canadian lamb market with profit to both New Zealand and Canadian producers. New Zealand was able to maintain the supply when the domestic industry with only one million sheep, could not do so. The Dominion Bureau of Statistics at Ottawa has released figures which show that Canadian per capita lamb consumption continued in 1963 its steady recovery. This is attributed chiefly to imports. The New Zealand delegation will return to Auckland on Tuesday morning.