SAFETY IN INDUSTRY
Psychological Approach
New Zealanders are not amenable to discipline, even if it is for their own good, says an article on the use of psychology in accident prevention in the latest issue of "Safety News,” published by the National Safety Association of New Zealand.
Ways listed in the journal of motivating New Zealanders to take adequate safety precautions were through three basic instincts -self-preservation, sex and self-esteem. "From these primary motives spring all the reasons for men's actions,” said the article. "To persuade the experienced worker always to play safe you must appeal to seifinterest,” it said. "By invoking the principle of selfpreservation. affection and love, the aspect of sex is covered.”
On the question of using self-esteem to induce a man to take adequate safety precautions, the article said, vanity was another of the motives that influenced behaviour. "We are all vain of our virtues and our skills,” the article said.
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https://paperspast.natlib.govt.nz/newspapers/CHP19630701.2.220
Bibliographic details
Press, Volume CII, Issue 30171, 1 July 1963, Page 17
Word Count
155SAFETY IN INDUSTRY Press, Volume CII, Issue 30171, 1 July 1963, Page 17
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Acknowledgements
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