N.Z. BEING OVERSOLD

Press, Volume CII, Issue 30093, 29 March 1963, Page 13

N.Z. BEING OVERSOLD

Services Not Available New Zeeland was being done a disservice by being “oversold” in America. This wee claimed by Cr. D. C. Smith at a meeting of trio Rangiora Borough Council. He was commenting on a suggestion expected to come before the South Island Publicity Association that the South Island should be referred to in overseas publicity as South New Zeeland. The association should be careful not to oversell the South Island, said Cr. Smith. Americans wore already being sold de luxe tickets for New Zealand tours and the country could not give them the service they expected. “Let Of Bunkem” “What a lot of bunkum,” said Cr. Smith referring to tour publicity in America New Zealand was the most inaccessible place and dee rest trip in the world from America. A lot of ham was being done by oversetting the country, which could not give the service the Americans were led to believe was available. Second Choice Trip New Zeeland was a second choice trip tor American tourists, done after others tours, and was not a world close de luxe tour, said Cr. Smith. As well as being one of the dearest tripe for Americans to make from the point of view of stop overs on the way out, it was one of the moot uninteresting. U.S. Agents At Fault As well as New Zealand over setting itself as a tourist attraction individual Amoricon tourist agents were at fault, said Cr. Smtih. By selling de luxe tours the agents were able to boost their profits but they probably did not realise the country was not in a position to give the service expected by Americans, who already had experience of de luxe tours to other countries.