Telephone Advertising
Sir, —The suggestion that advertisers would be careful not to antagonise telephone subscribers cannot be accepted, All the onslaughts of advertisers on their captive audiences in theatres, and on radio and television, are downright aggressive and as subtle as a blackjack. There is a world of difference between the pressure put upon the normal, polite person answering a telephone, and the visual presentation of newspaper advertising, where
we can read it or ignore it at our pleasure. This difference has been ignored by the N.Z.8.C., who, without consultation, committed viewers to the miserable sadism of the soap and smell purveyors with neither finesse nor sincerity. (They said “only at natural breaks,” ha! haO. Now it seems that the Post and Telegraph Department will condone another entry into our homes, without fee, and potentially depriving subscribers of the normal use of their telephones.—Yours, etc., VARIAN J. WILSON. March 28, 1963.
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Bibliographic details
Press, Volume CII, Issue 30093, 29 March 1963, Page 3
Word Count
151Telephone Advertising Press, Volume CII, Issue 30093, 29 March 1963, Page 3
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