Page 7 Advertisements Column 1

Press, Volume CII, Issue 30092, 28 March 1963, Page 7

YOUR LAST OPPORTUNITY! FINAL TWO DAYS PRICES SLASHED! on REFIGERATORS POLISHERS LIGHT FITTINGS CLOTHES DRYERS RADIOGRAMS COOKERS ELECTRIC JUGS TOASTERS IRONS CAKE MIXERS WASHING MACHINES RICCARTON ELECTRICAL SUPPLIES LTD. 136 RICCARTON RD. 'Phones 45-758 & 47-743.

What every home painter should know (about plastic house paint) The introduction of any new product that meets an important public need is quickly followed by a number of similar products of widely varying quality. So it is with DULUX Lo-GLOSS. For thousands of householders, the fact that Lo-GLOSS is a DULUX paint is itself a guarantee of its reliability and value. Unfortunately, until a completely new product is firmly established, there is a risk of confusion in people’s mind. Brand names may be confused or forgotten. So may competing product claims. Some people trust to luck—a risky business because luck may not be oa their side. A name to remember Your safeguard against disappointment—and needless expense—is the name DULUX. Where plastic house paint is concerned, the name is DULUX Lo-GLOSS. This paint sets a standard oi ease of application, beauty and durability never before achieved by a house paint Its formulation—including the glowing, Lo-GLOSS finish—is the result, not only of rigorous testing, but years of actual use in Canada and United States. This is, as DULUX claims, the easiest way ever—bar none—to paint a house. DULUX Lo-GLOSS. You’ll be glad you remembered. MAKE IT WORTHWHILE-MAKE IT ■ALM FAINTS (NX) LTD. 4J

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