RANDOM REMINDER

Press, Volume CI, Issue 29984, 20 November 1962, Page 22

RANDOM REMINDER

“COULD YOU CALL AGAIN?...”

There is no doubt at all about the value of advertising. Even the little ones catch on, if the propaganda is presented regularly. One of the most general campaigns concerns the need to save. There are regular invitations to subscribe to Government loans, or to join the Post Office Savings Bank, or to invest in hospital or drainage board loans. Those who can stifle the feeling that there is always someone after their money see the virtues and values of it all, and spread the cult of thrift within their own domestic circles. One of Christchurch’s

most industrious savers is a small girl of three, named Helen. Her weekly pocket money does not amount to very much, but it is duly thrust on Wednesdays into her Post Office bank, one of those small but very solid containers. Her mother does her best to save too, although keeping house on a very strictly-watched allowance from a parsimonious husband does not make it easy. Her allowance falls due on Wednesdays too, so that on Mondays and Tuesdays, in particular, things are sometimes difficult. They have never been as difficult as they were

on a very recent Tuesday when, with the tradesmen hammering on the door, she discovered that her purse had been cleaned out, every penny and silver coin. Helen, aware of the need to put something aside for a rainy day, had made a clean sweep. And although she was only three, she knew which was her money box. She had not put it in her brother’s bank, but in the one marked with goal-posts, or H. And that was the one with the shark-like teeth which can resist even the most desperate efforts of an embarrassed, impecunious housewife.