Page 20 Advertisements Column 1

Press, Volume C, Issue 29634, 3 October 1961, Page 20

KjmjF * i SI 1 - • PM ■ ajMwWilM Lw fIIHi Sh HHI . |fr’ ' r I ■ I ml S 1 1 ' '&'< ' * s -|.x i 9 ; H ' •;; JHsh *3 MF H MO Jfl * My son wants to go into advertising I didn’t fed competent to advise him until I had made some enquiries. Now I’m as enthusiastic as the boy is. This is what I have learned. x ' A. That advertising is the working partner of mass production and a competitive economy such as ours cannot ejcisS without it. B. That advertising is young ... an industry m its swaddling, clothes ...it provides unlimited opportunity. C. That advertising serves equally the consumer’s need to spend wisely and industry’s need to selL It is very truly in the public interest. D. That top business management agrees that a consumer product cannot be successfully launched and marketed without advertising. ’ •< E. That in advertising is inherent such power for good as to be worthy of the country’s most capable and sincere minds. F. That the trained and experienced advertising man occupies an executive position of the highest importance in modem successful businesses. G. That there is no calling which provides such a special challenge , to the bright enquiring and imaginative minds of youth! In an economy based IjRSBMRj Advertising keeps So I shall advise my son to go into advertising. I feel he shall on mass production wheels turning find it rewarding. If he can succeed in it, the world is his oyster. BflHHfli tMStITED BY THE NEWSFAHi riOFtllTOtS* AItOCIATION ANB THE ASSOCIATION O» NtW ZEALAND ADVgtTISIN® AOSNCISS