Plans For Expansion Of Wool Promotion Programme

Press, Volume XCVIII, Issue 29068, 3 December 1959, Page 16

Plans For Expansion Of Wool Promotion Programme

fNew Zealand Press Association)

AUCKLAND, December 2. A substantial increase on tbe £2 million budget used for the promotion of wool was agreed upon by the International Wool Secretariat, said the chairman of the Wool Board, Mr H. J. Wardell, who returned to Auckland today from London where he attended the secretariat’s conference. The secretariat’s decision will now be considered by the various countries and voted on at the executive meeting of the boards in London early in May. “Complete unanimity was reached at the conference on the need to spend more on the promotion of wool,” said Mr Wardell. “If the budget is approved by the executive, more money will be spent on direct advertising and an expanded merchandising programme.” The conference bad also given a great deal of time to a discussion on devoting more finance to scientific research, said Mr Wardell

“We aim to bring new processes for dealing with wool from the laboratory to the manufacturer and the mill in a workable form,’’ he said.

In Denver, on his trip home, Mr Wardell met representatives of the American Sheep Producers’ Council in “a very friendly atmosphere” to discuss proposals for the marketing of wool in North America.

“While the United States is far in advance of the rest of the world in the development of syn-

thetic materials, it is now being found they do not live up to the claims made for them,” said Mr Wardell. “For this reason there is a swing to wool which could open up what is the most important market in the world today " Commenting on the present duty-free importation of certain carpet wools by the United States, Mr Wardell said that this would be reviewed in July. He was very hopeful of the present arrangement being maintained.