FEELING UP TO STANDARD ?

Press, Volume XCVIII, Issue 29058, 21 November 1959, Page 12

FEELING UP TO STANDARD ?

I By

WHIM WHAM]

m 1 he „ hf ? d ® eer J_ of newspapers and printed products genZeala " d k he considered the Standard up to that of fnrt E^ 1 .?5 , 1 “^ in, lr SU I ch as printed packaging, in both design Mr , L ; E - Kenyon, secretary of the British Federation of Master Printers, interviewed in Wellington. Oh, what are our Standards, please? We beg you upon our Knees! We DO want to know If the Stuff that we show Is above or below . Those Standards you keep Overseas. Such mysterious Sanctity clings To those Standards ineffable Things! That we KNOW we can bear A Comparison there, i.e., up in the Air! No Names, no Pack-drill no strings! From our Jam Labels, Letterheads. Books, To the Sign that says “Use No Hooks”, From our Pulp to our Art Please go straight to the Heart Of the Thing, and impart To us how UP-TO-STANDARD it looks! Do I ask if it’s useful or true? Do I dwell on its Beauty? Do YOU? If it’s Ballet, or Opera. Goods in the Shop, or a Poem it’s properer To keep those same Standards in View! If she’s “up to the Standard” she’s right, Mate! There’s no Need to argue all Night. Mate! Just take it as read That when once it’s been said You can talk yourself dead. But you never will shed In such Darkness the least Ray of Light, Mate! ...