Page 17 Advertisements Column 1

Press, Volume XCIV, Issue 28153, 17 December 1956, Page 17

east a Miracle of Nature - 7 —— ‘ RESEARCH ■ MALTING j| MILLING hot liquor MASHING ' r.■ I BOILING J. - - - . COOLING KfJ| SSfe&J, FERMENTATION MATURING FILTERING COLD STORAGE Especially selected Brewers yeast plays bottling a vital part in the fermentation of beer. Yeasts are as complicated as they are tiny and using them is an exact science. That is why the Research staff of the Brewery, micro-bio-logists and biologists, devote so much research into the purity of all yeast in seeding the wort or malt extract, the first step in fermentation. They also concentrate their efforts on ensuring that the yeast is preserved as an absolutely pure strain. Unless handled under most hygiefiic con- gating rooms, under conditions of absolute ditions, Brewers yeast is easily contami- purity where even the air is sterilized, nated -with ‘wild’ yeasts in the air (such Yeast is a living organism and reproduces as grow on the skins of grapes and other - tse]f at Jeast 4 times jn the brewing pro . fruits for instance). So only pure cultured re(ained and used in the next yeasts are imported by the Brewers of . .. New Zealand, and these are stored and brew, the rest is sold for med.cmal purpropagated in the breweries yeast propa- poses and other food processing. Drink with discrimination . . . drink —k . . . good wholesome beer on all occasions r—fji Tired drivers may take a longer trip than they anticipated. n.2 £ J A Z. Road Safety Council