NEWSPAPERS FOR CHILDREN

Press, Volume XC, Issue 27441, 30 August 1954, Page 11

NEWSPAPERS FOR CHILDREN

“Too Long Swamped With Comics” (Rec. 10 pin.) LONDON, August 28. Britain's big press lords are lining up their resources to battle tor the pennies of millions of schoolage readers with new children’s newspapers, expected next week. There are 6,000,000 children of school age, and London’s two biggest selling newspapers, the “Dally Mirror” and the "Daily Express," are after readers vHth junior weekly editions. The “Daily Mirror,” ( which sells more than 4,500,000 copies dally, was the first in the field with the announcement of a children’s special. Publication date was given as September 10. Then the “Daily Express”—with a daily sale of more than 4,000.000 jumped in with a publication data eight days earlier for its "Junior Express.” ’ The "Daily Mirror” caihe back with the promise of a 16-page junior edition on sale for twopence next week at the same time as the "Junior Express.”

Both organisations have switched their highest executives to finding out what the children want and providing The "Daily Mirror" is to use specialist writers while the "Express” will rely on the topline writers of Its normal staff.

The “Daily Mirror” has welcomed all comers to the field in an editorial headed: “The More the Merrier.” It complained that British children “have been swamped too long with trashy, imported comics.”

Japan Seeks Entry To Colombo Plan

(Rec. 8 p.m.) TOKYO, August 27. The Tokyo Chambers of Commerce and Industry today urged the Japanese Go' ernment to ask Britain to admit Japan to the Colombo Plan for the develoynent of South-east The Chamber of Commerce made this suggestion in a series of recommendations submitted to the Governmsnt in preparation for private talks in London between British and * Japanese officials on the British Japanese sterling payments agreeThe talks are scheduled to start on September 7. The Chamber of Commerce also urged further relaxations on sterling area import restrictions, the elimination of tariff barriers, the promotion of separate trade agreements x ith Dominion countries, and permission 'or Japanese firms to operate freely in Britain, and British colonies and Dominions.