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Press, Volume LXXIII, Issue 22240, 3 November 1937, Page 10

The extent to which public taste is mirrored on the cinema screen was remarked on by Mr R. Stewart, secretary of the Film Exchanges Association, addressing the Wellington Film Institute. He said that it was the public who dictated what type of film should be made by the producers, and that, from those shown in the last year, it might be conjectured that the demand for a better type of film was growing steadily. "I believe that many people here to-night are interested in motion pictures more from an educative point of view than as entertainment," said Mr Stewart. "The primary object of producing and exhibiting motion pictures is to entertain people and influence-them to spend their money at the box office. No producers or exhibitors are in business to educate people. Every producer must keep his eye on the box office if he wishes to remain a producer, and must cater for the requirements of the masses."

Favourable comment on the excellent cooperation and good feeling which existed between the Government officials and natives at Rarotonga was made by Mr R. Sutherland, of the Department of Agriculture, Wellington, who returned from a business trip by the Matua. The visit of the Parliamentary delegation last July and August had done a great deal toward establishing harmony between the two sections, he said, and everywhere he had been impressed by the sense of goodwill.