ADVERTISING IN NEWSPAPERS

Press, Volume LXX, Issue 21120, 22 March 1934, Page 10

ADVERTISING IN NEWSPAPERS

; HOW THE MONEY IS SPENT INTERESTING FIGURES rt-u cri omw c»ft*itroN»iu LONDON. February 13. ; Tr.e ••S:ali.-tical Review."' a press advertising quarterly journal, has < entered on its second year, and rc--1 purls lhat 1j 10 support last year by subscribers and advertisers alike has | been most A section of I the journal is devoted to an analysis joi the expenditure in advertising i particular commodities in this coun- . try. j lur instance. the 17 lirms advert is- ! iiig batteries spent a total ot £18,058 I 1:1 press advertising during the three months July. August, and September. : v. The largest advertiser spent i £•!'«' Seven (inns spent £6002 in I advertising bath salts and 11 firms ■ £1 u'29 in advertising beauty ; parlours and treatments, j For advertising various brands ol 'bit:- 73 linns spent £ 75,085 in the ' thno mourns. The largest advertiser j w;r Messrs Guinness. Son, and Com- . pitr.y. v '" h ° spent £24.179. Since that t in"' 1 the nrm- ha\ e combined in a national camp, 'mm to tt 11 the public t h:.t "Beer is best " T-.vemj -i.iiic in iris advertise bis.;;i m expenditure of £37.030. Huntley and Palmer spent £io''.Ui m the three months. Cereal foods constitute a big item. The 18 tirm< spent a total of" £92.632. CigarI ate manufacturers are among the rao-'t la\i.-h spenders, £263,252 having been devoted to the praise of sonic 46 brands. f Other items are: Cruises, £27 827" cycles, £22,286; dentifrice, £73,260; Empire wines, £4591; face powders £27,133; furniture, £190,202; hair treatments, £20,982; health beverages n , n . c ?. r bab >" foods - £ 84.755; lipsticks. £w"sl; shampoos and wave nets, £2.>.'(77; shavim; soaps. £20.373; and whisky, £ j