NEW ZEALAND LAMB.

Press, Volume LXIV, Issue 19258, 13 March 1928, Page 7

NEW ZEALAND LAMB.

CHRISTMAS GIFTS. {TB.OU OUB OWM COEBHSPOKEIHT.) LONDON, January 2u. During the Christmas season the New Zealand Meat Producers' Board sent out 3038 carcases of lamb as presents to people in Great Britain who had been nominated by friends in the Dominion'. Of these 50 per cent, went to Scotland and Ireland, and the recipients were so widely distributed that the gifts are sure to be of immense value for publicity purposes. Mr R. S. Forsyth (London manager of the Board) has been receiving large numbers of letters of appreciation. The following are excerpts from some of these letters:

Shepherd's Bush: "It has been a wonderful eye-opener. We have shown all our visitors this Christmas the condition of packing, and feel that from an advertising point of view, you have hit upon an excellent scheme. We hope for a report and my wife is now quite agreed to. try the products of the Dominion."

Lossiemouth: "It was simply delicious. We have never tasted frozen meat before, and did not' know it could be so good'." Southampton:- "I must say it was fine and tender, and made many a happy heart, this Christmas. I have not been able to get such a tender piece of lamb here for many a day." Bermondscy: "I can't find ■ words with which to express myself. It was just grand. The flavour* was lovely. I gave away several pieces to friends, and I know they will always have New Zealand lamb, as I always shall. It is so much better than other kinds." Dorking: "The New Zealand lamb arrived packed perfectly, irreproachably clean, and in beautiful condition. Nothing could have been better. If like a beleagured garrison the snow cuts us off from the outside world we shall bo haunted by no spectre of starvation." Barnsley: "It has been the first we have tasted, but it won't be the last. It is as tendier.as chicken." Shrewsbury: "It is quite equal to the very best English lamb freshly killed."

Torquay: "My family and friends with whom I shared this handsome gift one and all said it was the very best Canterbury lamb they had ever tasted."

Walsall: "The lamb exceeded our expectations. My friends and "relatives said it 'surpassed in flavour some of the fresh-killed English lamb." Grangemouth: "The-lamb was in splendid condition, and I can assure you nothing finer could be had in our own country.

Edinburgh : "As lam much interested in the development of trade with our own Dominions, I shall on every opportunity that occurs advocate to my friends the value of New Zealand products."