"SAFETY FIRST."

Press, Volume LXIV, Issue 19213, 20 January 1928, Page 9

"SAFETY FIRST."

SLOGAN CRITICISED. (BY CABLE—PBBSS ASSOCIATION— COPYRIGHT.) (AUSTBALIAN and n.z. and sun cable.) (Received January 19th, 8.20 p.m.) LONDON, January 18. "There is a growing feeling among school children that the slogan 'safety first' means 'Your own safety first and be blowed to anybody else's,' " said Alderman Jenkinson, chairman of a committee at the National "Safety First" Association's meeting.

A heated discussion arose over a letter from the Duke of York suggesting a change of name because the present title lent itself to satire. The Duke expressed willingness to meet a deputation and explain his reasons for desiring an alteration. A member, Mr J. Sutcliffe, protested thai; opponents of the present title were cranks and faddists. He said some people argued that unless the title was changed the Association would lose the Duke's patronage, but Mr Sutcliffe thought tho suggestion was a poor compliment to the Duke. Ofher members argued that the title only meant "Be careful in crossing roads."

A decision was deferred till a subsequent meeting.