PUBLICITY FOR N.Z.

Press, Volume LXIII, Issue 18919, 7 February 1927, Page 10

PUBLICITY FOR N.Z.

j "THE TIMES" SPECIAL j SUPPLEMENT. i The natural beauties, the productivi itv, trade, and commerce of New Zea- ; \-ml art' set forth in a supplement to 1 ••The Times," to be issued on February ; "Jind. It is probably the best newspaper publicity that New Zealand has ! ever had any.rlierc. There arc articles ] and illustrations also which tell of the ; social lite of the people, their pursuits in art. in sport, and several articles and more pictures are devoted to the Maori A:i advance copy just to hand comi prises thirty-two pages of reading mati ut and space advertisements dealing ' with the most important phases of life ; and business iu the Dominion. The ! supplement is profusely illlustrated, and ' the attractive, full-page advertisements i of the city and port authorities and ! some of the Government Departments must be of value in emphasising in the British mind the potentialities' of the Dominion and the development which has taken place in the comparatively short space of eighty years of settlement. The Tourist Department has pride of place on the cover page, which, illustrates, with sufficient explanatory matter, the tourist resorts of the three islands. These natural attractions arc the subject of several articles by correspondents. The policy of the Government in regard to the chief items of administration is set out in special articles by Ministers of the Crown: —The Prime Minister (tho Right Hon. Mr Coates) discusses the attitude of New Zealand to tho Old Country, dealing specially with preference for British goods, "immigration, and adherence to Empire traditions; the Minister for Immigration (the Hon. Mr Nosworthy) points out the type of settler that is wanted, and states tho immigration policy; the subject of Empiro trade is given a column and a half from the pen of the Minister for Customs (the Hon. Mr Downie Stewart); the Hon. Mr Young (Minister for Health) deals with the enlightened system of health administration; Mr Coates traces tho progress of railway development; and the Minister for Education (the Hon. Mr Wright) defines the education policy, giving special mention to tho dental clinic system. Major-General Sir George Richardson writes upon "Mandate Rulo in Samoa"; Earl Jcllicoc describes New Zealand's share in Imperial naval defence; General Sir Alexander Godley describes "Tho New Zealand Soldier," nnd Major-General Sir Andrew ltusscll "Tho So/dier Settlers"; and Mr F.T. M. Kissel (Chief Elcetrical Engineer) deals with hydro-electric development. Among the many other interesting and wellwritten articles included in this comprehensive number are "Markets for the Motherland," by the British Trade Commissioner (Mr C. E. Bcalc); "The Maori Race Today," by the Hon. Mr Ngata; "Maori Arts and Crafts," by Mr Elsdon Best; "Music of tho Maoris," by Mr Johannes C. Andersen; "New Zealand Finance," by Sir George Elliot (chairman of the Bank of New Zealand); "The Labour View," bv Mr Walter Nash (secretary of tho New Zealand Labour Party); "The Frozen Meat Trade," by Mr David Jonos (chairman of tho Meat Producers' Board); '«Wealth in Wool," by Mr H. D. Acland (president of the New Zealand Sheep-owners' and Farmers' Federation); "Musical Life," by Mr Robert Parker: and "Traditions of tho Press," by Mr M. C. Keanc.