ADVERTISING N.Z.

Press, Volume LXII, Issue 18677, 28 April 1926, Page 6

ADVERTISING N.Z.

♦ MOTION PICTURES AND MAORI musk:. '"'Chrisfchurch and Auckland are recognised as the greatest centres in New Zealand for publicity, and you have a system in Christchurch, thanks to the Progress League that exists nowhere else in the Dominion." Those opinions were expressed by Mr Tano Fama, who, by arrangement with the Publicity Branch of the Department of Internal Affairs, is exhibiting the : picture, "Glorious New Zealand," throughout the Dominion, and will exhibit it later in Australia, and possibly- in other parts of the world. Mr Fama is in Christchurch at present, and the remarks quoted were made to a representative of "The Press" in the course of an interview, in which Mr Fama referred to the great value of publicity to help the Dominion 's tourist trade. That there is need for greater publicity regarding New Zealand, Mr Fama thought, was evidenced by the receipt recently by the Wellington Chamber of Commerce, of a letter from Los Angeles, asking for information about a< regular, supply of monkeys from New Zealand, for use in the monkey gland rejuvenation process. What a properly developed tourist traffic means to a country, Mr Fama illustrated by quoting different countries and states. The most incredible statement was that California's tourist traffic is worth £100,000,000 yearly to that State. Hawaii claimed to have a tourist traffic representing £27,000,000. This also seemed an overstatement, but there was abundant evidence to support the claim. Taking one city, Vancouver, British Columbia, its tourist traffic was worth £5,000,000 annually. These, and other figures compared with New Zealand's £BOO,OOO annually, indicated that the Dominion required eonsid-'' erable boosting. - - Mr Aifrer BttU's Part;- : - In addition to the motion picture, "Glorious New Zealand," Mr A. H. Messenger, acting Publicity Officer, Department' of Internal Affairs, has arrar.fd with the well-known New Zealand composer, Mr Alfred Hill, who is to conduct most of the important orchestras ..in the United States in his. own compositions, to give - lecturettes on "Maori Music" before each performance, as well as addressing Music Clubs on the same subject. In the meantime, the Publicity Branch is sending 10,000 feet of cinematograph film, illustrating the Dominion's scenic and other attractions, to • Australia, the East, and to England. The 8000 ft taken of Mr Za'ne Grey's sword-fishing exploits, and the book that Zane Grey intended writing about the Dominion, would do much to put New Zealand "on the map.". As to "Glorious New Zealand," Mr Fama said he believed that it will have a great effect in educating the public to the value of publicity, and that that effect would be reflected in a greatly increased vote by Parliament for such publicity.