PUBLICITY.

Press, Volume LIX, Issue 17702, 2 March 1923, Page 8

PUBLICITY.

NEWSPAPER MEDIUM FAVOURED. Jjr W. F. Cuthbertson (president) occupied the chair at the monthly meeting of the Council of the Wellington Chamber of Commerce this week, jlj j, R, .Salt reported on behalf of the Publicity Committee, which was set up to enquire into the best possible manner in wiiieh the advantages ot tlie port, city, and district of Wellington nugnt oe uiaue Known to tne world at large, ne mentioned tnat tue committee had considered a proposal by -Ur <i. Jiitcnell, which proposed to set out the commercial, agricultural, and scenic advantages of the \\ eilington district. . The idea was quite a good one, but they did not hue to play second part to another body, and they thougnt that a good deal of expenditure would be wasted. He thought it would be much better if I they had short pithy articles about I Wellington. The local papers had i large circulations, and he felt sure '. that more good would be achieved in ' that way. It seemed to the speaker ■ that the local papers were inclined to j print more articles about other, centres than they did about Wellington, which ' was not the case with other cities. I The Chairman: I was present at the ; meeting of the Publicity Committee, I and 1 _was rather impressed with the ' booklet'. I may take it that the committee is reporting against it. Mr Salt stated that they were not against the booklet, which was on very good lines, but they thought a good deal of the money expended on such a production would be wasted. They thought the newspaper was the best medium for the publication ot articles on Wellington. Mr A. S. Longuet mentioned a booklet which had been wot out by the City of Portland, Oregon, which had induced many people going to America to make the trip to Portland. He, however, thought that the people overseas would wish to learn more of New Zealand than about one of the cities. It was also suggested that something might be done through the postmarks on letters, bat Mr H. D. Grocott (Wellington's Chief Postmaster) said that a stiff charge was made for such advertising, and as &0 per cent, of the letters so stamped were those for within the Dominion the end in view would hardly be served in that way. Finally, the. committee's report favouring newspaper publicity was passed.