FORTUNES MADE BY ADVERTISING.

Press, Volume LVIII, Issue 17460, 22 May 1922, Page 8

FORTUNES MADE BY ADVERTISING.

Sir Alfred Frederick Bird, chairman of Messrs Alfred Bird and Sons (Ltd.), manufacturing chemists, of Birmingham, who died from the effects of a street accident on February 7th, aged 72, left estate of the gross value of £653j}56 12s 9d, with net personalty £571,371' 14s Bd. The duties on the property will amount to more than £ibq,o:jo. 'Sir! Alfred Bird. was'principally associated in the public mind with the "custard powder" bearing his name. The business ha.d a (Very modest beginning, but by judicious and constant advertising Bird's Custard Powder is known throughout the world. The enormous value of advertising is shown by the fortunes left by the proprietors 'of widely advertised goods. Lord Burton, of the firm of Bass, the brewers, left £7,000,000; Sir Frederick Wills; ?the tobacco merchant, left AS,yiS,ll4, and three other partners in the firm, Lord Winterstoke, Mr H. 0. Wills, and Sir. Henry Wills, also died millionaires. Mr Peter Robinson, the draper, and Me W r illiam Whiteley, the general provider, bequeathed £1,119,661 and £1,452.825 respectively. Among,other big advertisers' fortunes are:— Sir Henry Tate, siugar refiner .. £1,263,565 Mr'G. T. Fulford, "Pini Pills" .. 1,311,001 Sir J. Blunflell Maple, furniture 2,158,292 Mr Chas. Lea, Lea and P-errin'e Sauce .. •• 1,070,137 Mr Francis Reckitt, Reckitt's Blue 1,00", l o Mr C. W.-Poat; "Grape N-uts" .. 4,534,423 Mr C. Eao,:fruit salts ... 1,611,607 Mr H. J. Heinz, pickles and sauces ■' .. . ' ... 1,122,000