PURCHASING VALUE OF ONE REPLY. ONE reply to an advertisement in a newspaper with a quality circulation is worth ten replies to an advertisement in a newspaper with a quantity circulation. Advertisers in "The Press" conaider not how many, bat WHO ARE THEY. The growing demand for space in "The Press" proves that buyer* of advertising know how to take advantage of a dividend-paying circulation. Sales result from reaching thp RIGHT reader.
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Bibliographic details
Press, Volume LIV, Issue 16212, 15 May 1918, Page 9
Word Count
72Page 9 Advertisements Column 1 Press, Volume LIV, Issue 16212, 15 May 1918, Page 9
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Acknowledgements
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