PURCHASING VALUE OF ONE REPLY. ONE reply to an advertisement in a newspaper witli a quality circulation is worth ten replies to an advertisement a newspaper with a quantity circulation advertisers in 'The Press consider not how many, but WHO ARE THEY, The growing demand for space i n "The Press proves that buyers of 'advertising know how to take advantage of a dividend-paying circulation. Sales result from the SIGHT rdftdei*
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Bibliographic details
Press, Volume LII, Issue 15773, 14 December 1916, Page 11
Word Count
71Page 11 Advertisements Column 2 Press, Volume LII, Issue 15773, 14 December 1916, Page 11
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Acknowledgements
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