Page 4 Advertisements Column 7

Press, Volume LI, Issue 15335, 20 July 1915, Page 4

Why Tea Costs More— The Second Article of a series that Every House' wife Should Read. Tt is indeed hard for the New \ Zealand housewife to realise the remarkable chances that have oc- ' curred in the tea trade within the . ' last eight months —changes which' have resulted in greatly increased prices. As 1 was shown in thc iirst ' article of this series, tea is in great . demand as the beverage of the 25 7 million men .-vho are under arms - to-day. due! to the fact that it is the most stimulating and invigorating drink—easily transported and easily handled. But there is another clement Avhich exerts almost as great an influence in the steadily rising cost of tea. This factor is Russia, with its enormous population cf over 160 millions, which, at the . stroke'of a pen—in almost "a "single night—has been turned into nation 7 of tea drinkers. What this means is readily seen \ when one considers that uutil September last the Russian people,consumed less than 1 lb, of tea per head per annum; -whereas in .our own Maoriland the average is over 7l:lbs, of tea per head per annum. Moreover, the money previously spent on other beverages by Russia is now available for- tea. Hence, at the tea auctions, enormous quantities have been bought by Russian representatives, who readily pay increasing prices to secure what , they want. As a result, tea to-day costs the blender in New Zealand an average of 2{td. to 3d. feer lb. more than eight months ago, and. unless he is to face an enormous loss, he has only two alternatives-"-to reduce his quality or increase his prices. Either course is reasonable, and there is no escape—unless,'before. the -war, lie was charging an c>:cessive price lor inferior tea."' If so. he is still able to sell the *■ same grade at the old figure and probably still make a good profit. "Amber Tips" policy has always been- to give the best value the world can produce at the most ■ reasonable prices. It lias been ''decided to continue this policy, * therefore the price has been slightly increased—by 2d. per lb. • Although Advised by ""any to reduco <:osta by the admixture of harsher, inferior and less healthful tea', . the proprietors are determined 'to maintain that standard of quality ntnl value which has made "Amber'l ips. *»<* most widely sold blend in the Dominion to-day—the most-, largely gold blend or any country in tbo world in proportion to "population. „. Thus, if tbe name "Amber Tips is on Iho packet, yon know that it contains the finest, purest and best tea that can be produced for the money-that it contains a tea which is so pure ami ~ healthful that it can be used by c«i*--- —• dren, and by those with the wea-_e.i digestion, without harm. Jt is also well to remember that " Amber Tips" gives more cups of delicious. fratrrant tea of delightful flavour.Thus it stiil coat* you leas than other*-— it is still the cheapest tea in the Dominion, even though the prices bay- been elichtly increased. , ,- We believe that the houF_wive_ of New Zealand would, rather secure the finest value that can be given-even at a slightly increased price—than tc_.*. quality and values should be cheapenedIt fa now for you to show whether yon approve of this decision or not. /•foubgr^P 8 * 2 *- I'lO, 2/-, 22 per lb. The only tea thai hat to increase *<'* J prices—(he foregoing wiii tell you why.